OUAI

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Treatment Mask for Fine and Medium Hair

OUAI

$38

North Bondi Conditioning, Detangling, and Frizz Fighting Leave-in Conditioner

OUAI

$32

Bond Repair Balm Hair Mask for Damaged Hair

OUAI

$50

Anti-Frizz Curl Styling Cream with North Bondi Fragrance

OUAI

$32

7 codes available to try

Way, Not Wow: A Wash Day Through the OUAI Shelf

OUAI is a hairstylist's brand that quietly grew a body-care and fragrance shelf, and this edit walks through all of it. Start with the wash-day and leave-in basics, move on to the St. Barts and Melrose Place body products, then finish with the three eau de parfums.

Editorial

Ouai Shampoo for Fine, Thick and Flaky Hair: A Guide to Jen Atkin's Line

Ouai shampoo is sorted by hair type, fine, medium or thick, with an anti-dandruff formula and a dry shampoo alongside. Here is how to match the washes, conditioners, masks and oil in Jen Atkin's line to your hair.

Editorial

Jen Atkin's Five-Minute Ouai Hair Mask, and the Masks That Sit Next to It

Hairstylist Jen Atkin built the Ouai hair mask around a five-minute shower step, and it has grown into a small family of treatments. Here is that family, plus the dry-hair, gloss and repair masks I would keep beside it.

Editorial

OUAI Wave Spray, the Salt-Free Mist Jen Atkin Launched in 2016

OUAI wave spray arrived with the brand in 2016, a salt-free take on beach texture from hairstylist Jen Atkin. Here are eight OUAI stylers and mists, and eight more texture sprays and foams I compared them with.

Editorial

OUAI Perfume Is Jen Atkin's Street Map, Bottled

OUAI perfume began in 2018 as four eaux de parfum named after Jen Atkin's favorite streets, and it has grown into mists and body care in the same scents. Here are the bottles, the hair and body versions, and a few other brands' mists for the days you want something lighter.

Editorial

Say Yes to Ouai Hair Oil: A Jen Atkin Shelf, Then the Oils That Compete

Ouai hair oil is the lightweight, heat-protecting bottle that put Jen Atkin's brand on a lot of bathroom shelves. Here is the OUAI lineup around it, hair oils from other brands, and the heat protectants I would use before a hot tool.

Editorial

Ouai Detox Shampoo and the Clarifying Washes That Reset Your Hair

Ouai Detox Shampoo is Jen Atkin's clarifying wash for buildup from dry shampoo, hard water and styling products. Here it is with Ouai's scalp scrubs and serum and eight other clarifying shampoos, most from stylist-founded brands.

Editorial

OUAI Hair Care and Fragrance

OUAI was founded in 2016 by celebrity hairstylist Jen Atkin, and the name is pronounced 'way' and means 'yes' in French. Atkin conceived it in 2014 as the first socially connected haircare brand, built around Instagram, and it has since grown from hair into body care and fragrance. This edit gathers Detox shampoo, Leave In Conditioners in the Melrose Place scent, Ibiza hair and body mists, body cleansers and Wave Spray.

Editorial

Volume Shampoo, and Why Fine Hair Needed Its Own Category

Volume shampoo works by stripping conditioning agents out of the formula rather than adding a mysterious lifting ingredient, so hair dries lighter instead of collapsing under its own weight. That distinction is why the category earns its own aisle instead of hiding inside every other shampoo bottle. This roundup looks at eight formulas built around that same trade, from drugstore staples to salon lines.

Editorial

Work Holiday Party Makeup and Beauty: Desk-to-Party Picks

A work holiday party usually starts at a desk with no time to go home first, which makes the beauty question a logistics one before it is a style one. The useful kit is small, something to correct, something to add shine, and one scent that will not fill a shared office. This edit keeps to a few fast, dependable steps instead of a second vanity hiding in a drawer.

Editorial

Perfume Sale Season: How To Shop Fragrance Without Regrets

A perfume sale is the moment people buy a full bottle they have never worn for a whole day. Here is how I test a scent properly, pick a size I will finish and store it well, with discovery sets, travel sprays, rollerballs and duos to try first. Start with a set of samples.

Editorial

Winter Wedding Guest Makeup: Long-Wear Beauty Picks

A winter wedding guest routine has to survive a ceremony, a reception and however long the dancing goes, which is a different brief than getting ready for a quick dinner. The pieces to pack are the ones that hold through photographs and a warm room, not a fresh version of every step you already do at home. This edit is a short, useful kit built around skin prep, a polished face and a small bag of touch-ups for later.

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