New Balance Reconsidered is New Balance’s own resale channel for footwear and apparel that cannot be sold as brand new, including gently used footwear, returns that cannot be sold as new, and Factory Seconds with cosmetic imperfections. The online program gives shoppers another way to buy New Balance products, with items inspected, cleaned as needed and labeled by condition. Depending on the listing, shoppers can find like-new, excellent or very good footwear, as well as apparel in the Reconsidered range. New Balance Reconsidered also supports trade-ins for eligible shoes, connecting a resale purchase with the brand’s effort to keep products in circulation. That makes it a useful source for secondhand sneakers and returned footwear, rather than only new seasonal releases. For New Balance Reconsidered sale searches, coupon codes or resale price comparisons, Phia can compare prices, test coupon codes at checkout and check secondhand listings.