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Dress the Population

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Jasmine Strapless Dress

$198

Women's Kailyn Strapless Sequin Floral Midi Dress

Dress the Population

$428

Juna Brocade Strapless Mini Dress

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$288

Elisa 3D Floral Applique V-Neck Dress

Dress the Population

$248

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By Phia

Dress the Population began in Los Angeles in 2011 with designer Franklin Morales’s idea that polished occasion dresses should bring a touch of luxury within reach. The label focuses on dresses with flattering fits, premium fabrics and thoughtful tailoring, with cocktail minis, evening gowns, sequin styles and jumpsuits among its signature categories. Dress the Population’s eveningwear works for wedding guests, holiday parties and other dress-up plans, while its online collections span modern silhouettes from sleek to embellished. The brand positions its dresses as accessible luxury, pairing a refined finish with an attainable point of view. For Dress the Population, Phia helps shoppers compare prices and sale offers, test promo codes at checkout and look for dresses secondhand or through resale.

Editorial

Dress the Population Gowns and Dresses

Dress the Population was founded in Los Angeles in 2011, with designer Franklin Morales credited as founder and Adam Schoenbaum as co-founder and CEO. The label is built around glamorous eveningwear with a focus on fit, fabrics and tailoring, from sequin showstoppers to sculpted bodycon gowns. This edit gathers Mara and Emery sequin dresses, Tiana and Dion mermaid gowns, Brighton and Giovanna velvet, and the Viviana midi in several fabrics.

Editorial

Black Dress Guide: Mini, Midi and Maxi Styles for Every Occasion

The black dress is the one piece that works for dinners, weddings and every party in between. This edit sorts the black dress by length and shape, from minis to floor-length gowns. Choose the silhouette that fits the plans on your calendar.

Editorial

The Long Sleeve Dress For Weather That Can't Decide

The long sleeve dress covers the arms without hiding the shape, which is why it works on days when the morning and the afternoon disagree. Nearly 250 dresses sorted by how much the sleeve is doing, then by fabric and neckline, then by knit, from Diane von Furstenberg's wrap descendants to Aqua's satin maxi, Ramy Brook crochet and Theory's ribbed merino.

Editorial

Birthday Outfits: A 1746 Cake and the Long Life of Sparkle

Birthday outfits here start with sequins, then move through leather separates, co-ords, statement minis, and finishing accessories. I would choose one bright detail and let the rest of the look stay easy.

Editorial

Orange Dress: What Charlize Theron's Oscars Gown Started

My favorites from midis, maxis, minis, satin slips and linen or printed styles in every shade from papaya to rust. I wanted something that looks good in daylight and still turns heads at night.

Editorial

Best Rompers and Jumpsuits: One Piece, Nothing to Match

The best rompers and jumpsuits: 40 one-piece styles from Phase Eight, Miss Circle, Lilly Pulitzer and Norma Kamali.

Editorial

The Little Black Dress NYE Edit

A little black dress for NYE works best when the shape does something, like a changed neckline or a different texture. I look at labels from Badgley Mischka to Carolina Herrera and skip the safe, forgettable option.

Editorial

Sequin Partywear: What To Buy

For sequin partywear, check the lining first: it is what stops a cheap fabric reading as cheap. I go through easy daytime dresses and the ones dressed up after six.

Editorial

Champagne Formal Dresses: The Art Deco Accent Between Gold and Ivory

This edit covers champagne formal dresses in satin, sequins, and a 1920s champagne-beige color story. I would check the fabric in daylight and in a photo before deciding whether it belongs at a wedding.

Editorial

Midi Formal Dresses: The 1970 Hemline Fight, Reconsidered

For midi formal dresses, I pulled satin, sleeved, sculpted, and embellished midis into one edit, with shoes chosen to make the hem feel considered. I would choose the hem first, then let the heel and bag follow.

Editorial

Pink Formal Dresses: Schiaparelli's 1937 Shocking Pink, Reconsidered

Pink formal dresses move from fuchsia columns to blush satin and sequin gowns, with color history as a surprisingly useful way to choose a shade. I would begin with the room's light, then decide whether the dress or the accessories get the last word.

Editorial

Winter Wedding Guest Dresses: Gowns and Cocktail Dresses

Winter wedding guest dresses here run from satin maxis to a lace gown with a train, plus cocktail dresses. I rounded up what I would pack for a wedding weekend somewhere new, evening accessories included.

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Dress the Population